International marketing plan guide Essay Example | Topics and Well Written Essays - 500 words - 2

International marketing plan guide - Essay Example However, understanding of the market conditions in Qatar for efficient service delivery and success of the marketing channels for use by the university is mandatory. This study aims at analyzing the international pricing that will fit the Qatar market to be adopted by Marywood University for success in accessing international students from Qatar. The different aspects of price will be used to analyze the qualities of the Qatar market to provide insight to effective pricing mechanism for the Qatar market. The high demand in Qatar results in low price sensitivity for established university institutions. However, for a new entrant in the market the prices have to conform to the levels of pricing to the Qatar market, owing to sensitivity to new universities in the region and the need for quality education (Ibp, 209). After some time, the prices can be adjusted upwards when Marywood University has established a high acceptance in Qatar and has convinced the public and the regulatory authorities of the quality of its programs both graduate and undergraduate. There are many substitutes for education in Qatar from both international and local universities and the pricing have to reflect the rates offered by the competition, if not better to allow for augmented market share (Ibp, 203). The most notable competition in Qatar is Qatar University offering both graduate and undergraduate programs. Therefore, using the prices offered at Qatar University, Marywood University should develop prices to meet these needs at a region of QAR 176,191. A high and continuously increasing demand for university education exists in Qatar owing to the few Qataris having attained high education levels to allow them to access jobs requiring high skills and understanding (Abougomaah, 67). There has been an increased need by the Qatar government to reverse the use of highly skilled expatriates resulting in high demand for education in Qatar. The current and expected future demand for

Principles based accounting as an accounting method which is used as a Essay

Principles based accounting as an accounting method which is used as a conceptual basis by accountants - Essay Example This system follows principles. The term â€Å"principles† can be used simply to refer to general rules, or also to suggest that these rules are implicitly higher in the implicit or explicit hierarchy of norms than more detailed rules: they express the fundamental obligations that all should observe (Black et al, 2007). Some of the rules set out are mandatory to follow but many other rules are used as a mere guidance and are not applicable to every situation. For instance, many countries have adopted the International Financial Reporting Standards governed by the IASB. According to Securities and Exchange Commission of US, â€Å"†¦the optimal principles-based accounting standard involves a concise statement of substantive accounting principle where the accounting objective has been incorporated as an integral part of the standard and where few, if any, exceptions or internal inconsistencies are included in the standard† (2002). Rule-based accounting is a set of det ailed rules which must be followed when financial statements are prepared. An example of such system is Generally Accepted Accounting Principles (GAAP). In US, GAAP is used as a standard framework of guidelines for financial accounting. CPA firms and corporations in US prepare and present their business incomes and expenses, assets and liabilities in their financial statements following GAAP. ... The financial statements are prepared for the users who have reasonable knowledge of business, accounting and economic activities and a willingness to study the financial statements (IASB Framework, Para 25). The users of financial statements are of various types and their needs are different which are required to be catered efficiently because they have to make crucial economic decisions on the basis of financial statements. IFRS requires the financial statements to present a â€Å"true and fair view† of the financial state and economic activities of an entity. When a set of given rules is followed uniformly by all the entities in each financial year, comparability increases. A user may compare an entity’s financial standing with that of another entity or even with that of its own in the preceding years. In order to attain this uniformity, the rules are required to be followed but there are cases where following the rules becomes very difficult. For instance, the IFRS itself admits in the Framework that there is a trade-off between relevance and reliability. One must be forgone to avail the benefit of another. In a given case, preferring relevance over reliability might be useful for specific set of users but might not be useful for another set of users. The Framework has emphasized that the preparer or auditor of financial statements must exercise his professional judgment in such cases so that the information becomes more synchronized with the objectives of IFRS. One of the worst economic crises in history has been faced by the world recently. There are many studies and professional opinions that the fair value system is responsible for it. This system is more